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Design in Details. The smallest components and parts used in furniture production and interior decoration may change the perception of a customer cardinally, thus becoming the basis for the favorable decision. Design is the key moment influencing the general picture, being also an important marketing advantage at equal technological possibilities. That’s why the MTKT Innovation exhibition pays special attention to design. The format of the exhibition, product being exhibition’s main element, allows focusing the attention of the specialists on its design and other key characteristics. Innovations here! MTKT Innovation is the platform for testing daring innovative solutions. New materials, technological improvements, design solutions provided by the industry leaders result in necessity of innovations implementation into furniture production and interior design. The exhibition as a start platform for the novelties, unites all the advanced ideas, defines the best among the represented and is a valuable instrument of the industry development. Inspiration here! Diversity of modern décor elements and materials, wide range of forms, variety of coloring and texture, possibilities of advanced technological solutions used for furniture production and interior design, generate special atmosphere of creative search at the exhibition. MTKT Innovation is a place with special atmosphere, unity of the ideas and their realization, the start of new perception of the world around you. Ideas generate ideas. Communication here! The exhibition based on the simple Specialists–Product-Communication formula allows focusing visitor attention on all the advantages of the product represented. Simplicity of use is based on complicated engineering calculations, and attention to tiniest details influences competitiveness of the ready-made product. MTKT Innovation provides a special opportunity of direct communication between the furniture components suppliers, furniture manufacturers, interior designers and architects. Innovation Premiere In 2009, the Innovation Premiere competition of innovative products and materials for furniture industry and architectural design was held within the frames of the MTKT Innovation exhibition for the first time in Ukraine. International competent jury consisting of industry specialists, designers and mass media representatives defined 10 innovative products for Ukrainian market in 8 nominations, namely: Materials, Chemical products, Elements and Systems, Surfaces, Upholstery, Fittings, Intermediate Products, Lighting Elements. Tendencies defined here! MTKT Innovation, the exhibition of components for furniture manufacturing and interior design, shows the latest developments in materials, elements, intermediate products, systems and accessories. These products are resources for elaboration of new furniture models and modern interior creation. Demonstration of the latest technological possibilities of the integrated systems and elements on the ready-made furniture prototypes provides the consumer with the universal solutions for their use and makes the MTKT Innovation exhibition the main event of the industry in Ukraine. Where industry leaders meet. MTKT Innovation has established its reputation of the place where the decision makers and chief executives meet. Strategic position of Ukraine, connecting the European market with the CIS one is proved by the international structure of the participants and visitors, suggests high efficiency of the exhibition and making beneficial contracts directly at the exhibition. Clearly stated specialization of the exhibition favors raise of its productivity both for the participants and the visitors.
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